Understanding marketing trends can put you at an advantage as you seek to improve your ROI on your marketing spend. WSI Webpro is offering ”Internet Marketing Trends Report 2010” to you free of charge.

I assume that everyone still loves “free”. No strings attached. Not collecting your email address to follow up with you. Nope. Just want you marketing folks to have something free, without trying to sell you anything.

The “Internet Marketing Trends Report” is in PDF format, and about 2.6MB in size.

Let me know if you find it valuable. A simple comment would be appreciated.

Have a great day!

Search Engine Ranking Optimization and Online Marketing are not mutually exclusive. The two must be blended to generate revenue.

How would you evaluate your level of understand regarding converting your targeted Internet traffic after acquiring it?

Do you genuinely believe that your web pages should, and must produce sales for you initiatives to be successful?And if so, then how are they (web pages) going to produce this? What is the strategy or sales-funnel look like?

Online marketing in many respects is just like real world marketing and advertising, with the primary difference being you don't need to coerce people to buy your product. Hopefully that is not a new concept to many of you.

A good marketer will supply a qualified and legitimate need to the marketplace. Have you identified the needs of your prospective clients? Does your web copy address those needs?

Only weak salesmen resort to attempting to convince people that their item is a true need or is in demand from customers. The same is true of your online business presence. If you have to convince, you have already lost.

If your company is "leaving money on the table" in either area, we would love to help you figure out why, and then remediate the issues.

"Public Relations and Social Media go together like a horse and carriage ....."

I doubt you would want to hear my singing on the subject, but the concept is accurate. Public Relations has always been an effective way to engage in brand building. With the maturing of Social Media, when you put these two together, you get a sum that is bigger than the parts.

To be truly effective combing these tactics requires a cyclical approach. Read the details of Public Relations and Social Media to learn more.

I still run into business owners regularly who have not gotten current with their understanding of how social media is impacting them, whether they know it or not. And believe me, this is understandable. Anyone owning, or running a business, has their hands full with activity that supersedes research in some of these areas.

That is why I thought I would share this video that I found on YouTube. It does a great job in just two minutes to explain some of the basics of social media. I challenge you to begin thinking of how you are going to successfully integrate social media into your business marketing plans.

With marketing it seems that the only constant is "change", especially in the online sector.

There was a fine gentleman who entered into a contract to purchase a beautiful car from the local car salesman. He made a quick trip to the bank and signed up for a lone that would eventually make the beautiful car "all his". Driving home that day the chap thought himself to be the happiest fellow in all the land.

The car was shiny and bright, and oh did it smell so new. He paid constant attention to it. Washing and buffing the paint. Cleaning the wheels and tires. He happily drove that beautiful car, even waving to all those that he passed. That was the greatness of his joy.

After some time the new car smell faded and a bit of trash began to accumulate in the corners. Other things soon stole the attention of the fine gentleman from the service and value that this now slightly faded car had provided him. Onlookers were started to one day see him kick the door of the car.

The owner of this car one day said to himself, "I no longer think this car has value. I will go to the banker and tell him I no longer want the car." Off trudged the bloke to the bank. Upon hearing the tale of the gentleman who expounded on why the car no longer was giving him value and that he would no longer pay for it, the banker saw the gentleman take out his keys and head for the door.

"Where do you think you are going", said the banker? "Why, out to my car to go home", said the gentleman. The look on the banker's face puzzled him.

"I don't think so, If you are not going to pay for the car, I will be required to take it back from you", exclaimed the banker. "But I have paid for that car for over two years", stammered the gentleman. "That makes no difference", said the banker, as he continued, "If you do not satisfy your contract with me, you do not own the car."

The gentleman used every excuse that he could to dissuade the banker from taking back the car, but to no avail. It was hard for him to understand the he couldn't keep the car, even though he had not fully satisfied his obligation to the banker.

Guess who started walking?

The purpose of search engine optimization, (SEO), is to position keywords that are appropriate for your business on a search results pages that will give your company exposure to those who want to buy your “stuff”.

We call the process of this type of work SEO positioning or SEO placement.

SEO positioning is critical for marketing success. I have yet to come across a company, or organization that has all the leads or business that it wants. Customer acquisition continues to be a priority for every business.

Selecting the right words to be found on is absolutely essential. The selection should take into account your target market demographics, how people search for your type of products or service, how often a term is searched, as well as the competitive levels of the words and phrases. Otherwise you are putting a blindfold on and throwing darts at a board with no frame of reference.

SEO positioning can put you in a position to be found by those who need YOU! It is a powerful tactic that is being taken advantage of by millions … yet there is still plenty of room for your company to capitalize on SEO placement. Don’t believe me? Give me a call and I’ll conduct some preliminary research for you at no cost. You might be surprised at what we find in the data.

Playing "hide and seek" is a great kids game, but it is never what you want to do with your business. Being found by those who need your products or services is fundamental in business. The number one tool that people use to find those products and services is the Internet.

When a consumer or business professional types a phrase in the Google search box that is applicable to your products or services, does one of your web pages appear in the top ten listings? If not, what businesses are getting that lead if not yours?

Being found is the first step towards growing your business.

Being found on the first page of a Google, Yahoo, or Bing search results page gives you the best chance of being found by people who need “your stuff”.

The phrases at the bottom of this article are just a few that our clients are being found on. You might want to start thinking about what you want as first page search results. We would like to help you starting getting more leads, phone calls, and or sales.

Quit playing hide and seek, and shout the merits of your business from the roof-top to as many as you can. They need what you have. Let them know you are there for them.

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Wow, can I ever write this from my own experience today.

Do you remember the expression, "The good things in life are the worst enemy of the best things?" This is so important in the way we use our time as business owners.

Time is a commodity that we have a fixed amount of each day. There are pressures related to your time. How many times have we used the phrase, "If I only have a few extra hours in the day." Unfortunately we don't get any extra hours when we ask.

Have you ever stopped to write down all the good things you are doing and then determined whether those good, mostly immediate, things that need attention are keeping you away from the most critical things you need to do to be successful in your business or career? I never cease to be surprised when I go through that type of exercise.

One of the hardest "good" time wasters to "unhook" from is email. Do you absolutely have to know about, and respond to email the moment it hits your inbox? May a small pox fall upon the creators of iPhone and Blackberry. You might consider checking your email before you get your day started and then don't check again until noon. Try it. You'll be amazed in this step alone how much more productive you become. Then check it after 4:00 PM.

Have you heard of the concept of "benign neglect?" Each day, (or the night before), we need to determine what is absolutely the most important things to accomplish in the time that you have available to you. Anything that doesn't fit in that plan has to be gently sacrificed to the "gods of maybe tomorrow." How else are you going to get it all done? If you spend time on the immediate and easy, you will always fail to accomplish the critical.

Hopefully you are renewed in your resolve to tackle the really important issues and tasks that will help you achieve your goals of revenue generation and return on investment. Here is to all our our success!

Every business is trying to make each marketing dollar count. Most companies do not want to commit a large investment of dollars into a new marketing campaign until they are convinced that the campaign is going to provide a decent ROI (Return on Investment).

Can you really blame business owners for adapting this philosophy, especially in an economy like this?

Let's face it. Not every marketing tactic is going to work the same for every company, even in the same industry. Your goals for marketing could be quite a bit different than the guy down the road. As a result, you may find out that Plan A isn't working well, and you need to adjust your strategy to Plan B. It is easier to do that if you are working with someone who is Micro-Testing. In essence, coming up with a measured strategy, implementing that strategy and testing to see how it performs before committing additional resources to expand its reach.

Maximizing your marketing dollars is the goal. Testing, testing, testing is absolutely essential for success, and the only way to know how effective marketing is going to perform for you is to get out there and Micro-Test.

I’ve been working a good portion of the day with a troubleshooting team from a very large, global company. The goal is to figure out why a handful of users cannot access a website. The numbers of user is minute comparatively speaking, but since one of them is me, it has become a very important issue in my eyes.

One of the characteristics of those working this issue has been a “dogged” determination to discover why a successful outcome is not being experienced. They are not satisfied with “good enough”, but rather they are going to stick with it until I, and others experience full benefit.

This is how our WSI Webpro team works to tweak and modify marketing campaigns on behalf of our clients. Even though the troubleshooting team from the huge company have not resolved the issue yet, I am content in the knowledge that they won’t stop until they have the answers.

I’ve been impatient today. I have a tendency to be that way. But my impatience is not going to bring about a resolution any quicker than when it will naturally happen. I hate learning these lessons over and over again.

How about you? Are you demonstrating the patience and cooperative spirit needed to make your marketing endeavors a success? Your campaigns may or may not be functioning on all eight cylinders at this very moment, but do you have the patience to do the testing and tweaking to make them more successful?

The end goal is for me to be able to access a specific web server half a country away. The end goal for your marketing is to make a good return on investment.

May we both reach our goals.