I’ve been reminded this past week of how important organic SEO, (search engine optimization), is to a marketing plan, whether for a business, church, or non-profit. Most organizations want to be found by those needing their product or service.

If the purpose of marketing is to be found by those needing what you have, or what you do, then the first commandment of that process is to do it at the lowest possible investment that will get the job done.

This is where organic SEO can give you the advantage. Unlike PPC, or paid search marketing, where you pay an amount to a search engine for each instance where a person clicks on the link of your ad to be directed into your site, organic SEO positions you in an area where it does not cost you anything to receive a click into your site.

Organic SEO is so important to your business. It is hard to overstate that fact. I encourage you to learn more about why organic SEO is so vital.