Rick Pickering, CEO of Alameda County Fairgounds, reports fantastic attendance numbers for the 2009 County Fair. Rick's team contacted WSI Webpro about 45 days in advance of the fair, and inquired about our ability to help them drive "pre-event sales online." We were very intrigued and made the choice to take on the project.

Since time was short we made a strategic decision to create a separate marketing site to receive the traffic that we were going to generate. Sales pages were created that featured a call-to-action, directing the visitor to the online ticket purchasing portal.


Through Google Adwords, and Facebook Ads, we were able to direct about 22,000 targeted visitors to the site in a forty-day period based on geographic and demographic criteria.

Overall attendance was up 20% over last year, which is pretty phenomenal in light of the declining attendances of most fairs throughout the US and Canada. Pre-event sales tripled over 2008 levels.

Rick Pickering stated, "Saying that we hit a "home-run" with WSI is an understatement!."

You can find the full text of Rick's testimonial on our testimonials page

When you take a close look at your Internet marketing and website conversion effectiveness combined, it should become clear where you need to concentrate your efforts to shore up any weaknesses. You should also be able to see additional paths for your visitors to follow through your site as well as additional advertising and marketing opportunities. How can you leverage the latest Internet marketing trends to multiply and maximize your returns?

What is it that your business needs to market effectively online and enhance your revenues significantly? Maybe it's an interactive video on YouTube. Could be an email marketing campaign and a monthly e-newsletter. A blog might be the one thing your business could really benefit from. How about an RSS Feed or a podcast? Is your landing page truly a sales tool or simply a good looking showroom where people stop by and leave without taking any positive action? When was the last time you updated your Facebook profile to make it more meaningful to your business image?

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Read the rest of the article here to examine the top Internet Marketing trends ...

What could be arguably more important than driving targeted traffic to your website? Even though that is the first step for an effective Internet Marketing campaign, besides the fact that the second step won’t happen until you accomplish the first. What is it that we need to grow our businesses? Conversion of the targeted visitor into a lead or customer/client! Dropping a visitor to your website on the home page is not going to get the job done. Landing pages are becoming essential for delivering the right message to the right target audience. Read how Landing Pages are Essential to Converting Visitors.