Understanding marketing trends can put you at an advantage as you seek to improve your ROI on your marketing spend. WSI Webpro is offering ”Internet Marketing Trends Report 2010” to you free of charge.

I assume that everyone still loves “free”. No strings attached. Not collecting your email address to follow up with you. Nope. Just want you marketing folks to have something free, without trying to sell you anything.

The “Internet Marketing Trends Report” is in PDF format, and about 2.6MB in size.

Let me know if you find it valuable. A simple comment would be appreciated.

Have a great day!

The purpose of search engine optimization, (SEO), is to position keywords that are appropriate for your business on a search results pages that will give your company exposure to those who want to buy your “stuff”.

We call the process of this type of work SEO positioning or SEO placement.

SEO positioning is critical for marketing success. I have yet to come across a company, or organization that has all the leads or business that it wants. Customer acquisition continues to be a priority for every business.

Selecting the right words to be found on is absolutely essential. The selection should take into account your target market demographics, how people search for your type of products or service, how often a term is searched, as well as the competitive levels of the words and phrases. Otherwise you are putting a blindfold on and throwing darts at a board with no frame of reference.

SEO positioning can put you in a position to be found by those who need YOU! It is a powerful tactic that is being taken advantage of by millions … yet there is still plenty of room for your company to capitalize on SEO placement. Don’t believe me? Give me a call and I’ll conduct some preliminary research for you at no cost. You might be surprised at what we find in the data.

Playing "hide and seek" is a great kids game, but it is never what you want to do with your business. Being found by those who need your products or services is fundamental in business. The number one tool that people use to find those products and services is the Internet.

When a consumer or business professional types a phrase in the Google search box that is applicable to your products or services, does one of your web pages appear in the top ten listings? If not, what businesses are getting that lead if not yours?

Being found is the first step towards growing your business.

Being found on the first page of a Google, Yahoo, or Bing search results page gives you the best chance of being found by people who need “your stuff”.

The phrases at the bottom of this article are just a few that our clients are being found on. You might want to start thinking about what you want as first page search results. We would like to help you starting getting more leads, phone calls, and or sales.

Quit playing hide and seek, and shout the merits of your business from the roof-top to as many as you can. They need what you have. Let them know you are there for them.

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Wow, can I ever write this from my own experience today.

Do you remember the expression, "The good things in life are the worst enemy of the best things?" This is so important in the way we use our time as business owners.

Time is a commodity that we have a fixed amount of each day. There are pressures related to your time. How many times have we used the phrase, "If I only have a few extra hours in the day." Unfortunately we don't get any extra hours when we ask.

Have you ever stopped to write down all the good things you are doing and then determined whether those good, mostly immediate, things that need attention are keeping you away from the most critical things you need to do to be successful in your business or career? I never cease to be surprised when I go through that type of exercise.

One of the hardest "good" time wasters to "unhook" from is email. Do you absolutely have to know about, and respond to email the moment it hits your inbox? May a small pox fall upon the creators of iPhone and Blackberry. You might consider checking your email before you get your day started and then don't check again until noon. Try it. You'll be amazed in this step alone how much more productive you become. Then check it after 4:00 PM.

Have you heard of the concept of "benign neglect?" Each day, (or the night before), we need to determine what is absolutely the most important things to accomplish in the time that you have available to you. Anything that doesn't fit in that plan has to be gently sacrificed to the "gods of maybe tomorrow." How else are you going to get it all done? If you spend time on the immediate and easy, you will always fail to accomplish the critical.

Hopefully you are renewed in your resolve to tackle the really important issues and tasks that will help you achieve your goals of revenue generation and return on investment. Here is to all our our success!

Every business is trying to make each marketing dollar count. Most companies do not want to commit a large investment of dollars into a new marketing campaign until they are convinced that the campaign is going to provide a decent ROI (Return on Investment).

Can you really blame business owners for adapting this philosophy, especially in an economy like this?

Let's face it. Not every marketing tactic is going to work the same for every company, even in the same industry. Your goals for marketing could be quite a bit different than the guy down the road. As a result, you may find out that Plan A isn't working well, and you need to adjust your strategy to Plan B. It is easier to do that if you are working with someone who is Micro-Testing. In essence, coming up with a measured strategy, implementing that strategy and testing to see how it performs before committing additional resources to expand its reach.

Maximizing your marketing dollars is the goal. Testing, testing, testing is absolutely essential for success, and the only way to know how effective marketing is going to perform for you is to get out there and Micro-Test.

I’ve been working a good portion of the day with a troubleshooting team from a very large, global company. The goal is to figure out why a handful of users cannot access a website. The numbers of user is minute comparatively speaking, but since one of them is me, it has become a very important issue in my eyes.

One of the characteristics of those working this issue has been a “dogged” determination to discover why a successful outcome is not being experienced. They are not satisfied with “good enough”, but rather they are going to stick with it until I, and others experience full benefit.

This is how our WSI Webpro team works to tweak and modify marketing campaigns on behalf of our clients. Even though the troubleshooting team from the huge company have not resolved the issue yet, I am content in the knowledge that they won’t stop until they have the answers.

I’ve been impatient today. I have a tendency to be that way. But my impatience is not going to bring about a resolution any quicker than when it will naturally happen. I hate learning these lessons over and over again.

How about you? Are you demonstrating the patience and cooperative spirit needed to make your marketing endeavors a success? Your campaigns may or may not be functioning on all eight cylinders at this very moment, but do you have the patience to do the testing and tweaking to make them more successful?

The end goal is for me to be able to access a specific web server half a country away. The end goal for your marketing is to make a good return on investment.

May we both reach our goals.

 

1) Lack of Systematic Approach

Best practices and experience matters. Replicating results requires having put a system in place that will behave and perform as expected. The right procedure will make the tweaking required for each campaign speedy and require fewer iterations to dial it in.

2) Wrong Market Focus

Choosing the wrong market is one of the primary reasons for a lack of results. Make sure you work with someone who can identify your target demographics, and who performs the kind of keyword research that finds the "windows of opportunity".

3) Poor Design Quality of your System

The first thing to look for is a system. The second, even more important criteria is that the system be designed appropriately. Is the blend of marketing tools appropriate? Is micro-testing being conducted to protect your investment during the testing stage?

4) Lack of Frequency of Contact

Multiple touches are invariably required to achieve the highest conversion rate. Does the system have built in tools to put those additional touches on the prospect? What happens after the lead is received?

Not every marketing endeavor delivers a good ROI (Return on Investment). Improve your odds of getting right by avoiding these four marketing killers.

I was reading a Dave Ramsey book and I came across the statement, “Even a turkey can fly in a tornado.” He likened it to people doing all kinds of crazy things with money when the economy was good, but not realizing that they were being unwise and risk taking with their money.

Your marketing plan has to work in a good or bad economy to be sound. That got me to thinking about how we business owners handle our “marketing money” in both types of economies.

I have seen money spent on some pretty crazy stuff. Expensive marketing endeavors that you can't even track to see if it is successful outside of the cash register ringing. And even then you don't know the source of the revenue.

The highest priority KPI (Key Performance Indicator) for marketing is ROI (Return on Investment). If you put $5.00 in to marketing, you want to earn $20.00 in return. That is a great goal. Just like your retirement planning, you want to make a sound marketing investment.

Let me quote Dave a bit further in his book, “Just because you see a turkey flying in a tornado doesn't mean turkeys can fly.” Making wise marketing choices can keep you firmly grounded in the good as well as the bad times.

In today's world full of new media and digital communication technologies, companies of all sizes and industries have a huge opportunity to expand the reach of their messages using social media.

Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. Great marketers have always figured out how to stay "ahead of the curve" in their marketing efforts. Social Media is the new frontier of marketing.

Below are some other benefits your company will experience by utilizing social media:

• Affordable Marketing – There’s no need for a large budget to conduct social media marketing
• Viral Nature – Users can easily share your messages with their friends with a click of a button
• Enhances Brand – Through social media you can build and enhance your online reputation
• Builds Credibility – User generated endorsements are more credibility than traditional advertising
• Increases Traffic – A well-planned social media strategy will drive more traffic to your website
• Engages Customers – Connect with your customers and respond to their feedback in real-time

WSI has developed a comprehensive "Social Media Strategy Kit" that will smooth the way for launching a social media strategy for your company. Download the Cover Page and Table of Contents to gain a sense of how complete this document is.

Contact Michael Richards at 636-244-3684 to learn how you can acquire this 65 page social media strategy kit for your company.