Sometimes it is not necessarily what a person knows, but who a person knows. Maintaining accessibility to many of the gurus and innovators throughout the industry places you at a good advantage any time you use WSI for your Online advertising requirements.

As a foremost supplier of Online Solutions to small and medium-sized businesses globally, WSI has established business partnerships as well as strategic alliances with a wide variety of prominent suppliers in the market. These types of strategic partnerships mean our customers obtain the utmost standards of service quality as well as reliability. It really is an advantage we are proud of and one you will come to enjoy.

Being the biggest web marketing consulting organization in the world offers extra benefits. WSI provides the capacity to bring a worldwide strength and experience to bear on your current Internet marketing solution. Possessing focused experts within each strategic area of Web marketing and advertising means that you will certainly obtain service that is structured on "best practices", as well as being current with marketing rules set forth by power-houses like Google and Yahoo.

I discovered a great video on YouTube that shows clearly how new technologies and social media innovations is altering the media landscape. It is very informative and enjoyable to watch.

In what ways do you think this will impact your business or industry over the next couple of years. Begin to envision how these technologies can be put to use for business growth.

In the second day of our Excellence and Innovation conference in Orlando. Max Kalles, a phenomenal young Internet Consultant is sharing on the subject of maximizing vertical markets.

Being able to demonstrate success with others in like businesses lends a tremendous amount of credibility. Bringing early results is what most clients are looking for.

Understanding a niche allows you to understand what is needed, and overcome industry challenges.

The same is true of your business. Your ability to focus in on a specific market can increase your productivity, which will have a tremendous impact on your gross revenue. Zero in and max your potential.

There is some interesting information regarding ad spend in 2009 that is being reported by eMarketer. As a general rule almost all sectors will see a decrease in ad spend, although the lone shining light is projected to be online marketing. Search is continuing to fuel the increase, but social media is anticipated to contain the largest growth.

Businesses are looking for maximum return on their dollars spent. The combination of online marketing and analytics is becoming harder to resist.

Ad Cutbacks: Silver Lining? (PDF Doc 88KB)

- Michael

Getting a significant Return on Investment (ROI) may indeed be the most important metric in a marketing program. Getting a great ROI through Internet Marketing is not a complex proposition, at least intellectually. I want to invite you to read an article I just posted entitled "Formula for Return on Investment".

- Michael

Michael Richards and Scott Wasserman, Internet Consultants with WSI teamed with Quantum Optics to produce new sites for two of their brands, Gargoyles Eyewear and Anarchy Eyewear. Quantum Optics is a Division of FGXI International.

Scott and I have found the Senior Management at Quantum Optics to be a pleasure to work with. It has been a real treat assisting them in bringing their vision to life.

WSI is currently working with Quantum Optics to bring effective Search Engine Marketing to bear on the two newly created sites.


We are currently working on the Angel Eyewear brand site and are working to have it updated within the next couple of weeks.

- Michael

Return On Investment

Every successful business executive wrestles with achieving the best Return On Investment (ROI) for every dollar they spend. Nowhere is that truer than when it comes to ROI for their marketing budget. If ever there was a gray area for determining ROI, it is in Marketing.  Even your R&D investments can be traced back to some future return with a little effort. Not so easy with your marketing dollars. So how does the business exec determine whether an investment in some marketing venture is going to pay off? Read the rest of the article to find out why your competition is trying to "bury" you.