Search Engine Ranking Optimization and Online Marketing are not mutually exclusive. The two must be blended to generate revenue.

How would you evaluate your level of understand regarding converting your targeted Internet traffic after acquiring it?

Do you genuinely believe that your web pages should, and must produce sales for you initiatives to be successful?And if so, then how are they (web pages) going to produce this? What is the strategy or sales-funnel look like?

Online marketing in many respects is just like real world marketing and advertising, with the primary difference being you don't need to coerce people to buy your product. Hopefully that is not a new concept to many of you.

A good marketer will supply a qualified and legitimate need to the marketplace. Have you identified the needs of your prospective clients? Does your web copy address those needs?

Only weak salesmen resort to attempting to convince people that their item is a true need or is in demand from customers. The same is true of your online business presence. If you have to convince, you have already lost.

If your company is "leaving money on the table" in either area, we would love to help you figure out why, and then remediate the issues.

The purpose of search engine optimization, (SEO), is to position keywords that are appropriate for your business on a search results pages that will give your company exposure to those who want to buy your “stuff”.

We call the process of this type of work SEO positioning or SEO placement.

SEO positioning is critical for marketing success. I have yet to come across a company, or organization that has all the leads or business that it wants. Customer acquisition continues to be a priority for every business.

Selecting the right words to be found on is absolutely essential. The selection should take into account your target market demographics, how people search for your type of products or service, how often a term is searched, as well as the competitive levels of the words and phrases. Otherwise you are putting a blindfold on and throwing darts at a board with no frame of reference.

SEO positioning can put you in a position to be found by those who need YOU! It is a powerful tactic that is being taken advantage of by millions … yet there is still plenty of room for your company to capitalize on SEO placement. Don’t believe me? Give me a call and I’ll conduct some preliminary research for you at no cost. You might be surprised at what we find in the data.

Finding quality SEO services is critically important, because it lays the foundation to being found for your products and services. If people can find you, they can buy from you. If not … well, you know the answer to that one.

There is a massive gulf between the best SEO companies and inexperienced ones. It is easy to “hang up a shingle” and announce to the world that you are a Search Engine Optimizer, but it is much harder to deliver quality traffic that converts.

Spending your marketing dollars wisely is one of the most important decisions you will make as a business owner. Demand quality SEO services.

Have you ever wondered if your personal or business website has decent on-page search engine optimization applied to it? There are a few things you can check very easily to see if your on-page optimization is well formed. Of course there is much more to SEO than these elemental elements, but it is a good place to start.

WSI Webpro can provide a detailed report on the effectiveness of your current SEO implementation, as well as competitive reports that will give you a clear picture of where you are positioned within your industry. Call us at 636-244-0565 to learn more.

Businesses are learning how to leverage Facebook! Being the fastest growing Social Site, Facebook has attracted the attention of business marketers for quite some time. You can monetize on Facebook!

You may have wondered if there is potential for your business to be promoted through Facebook strategies, or asked the question of, "Why?" I know that you will find the "Facebook Strategies for Businesses" a valuable read. 

Let me know if you are intrigued, and if you might need some implementation assistance. 

"The number one reason as to why businesses do not adopt a social media strategy is because of lack of knowledge, according to a survey conducted by Marketing Sherpa to small and medium sized businesses in 2009. This is why when it come to sites like Facebook most businesses do now know where to begin."

Google is getting serious about becoming more social... The internet giant has just purchased a search engine called "Aardvark" that gets "friends" on social media sites to ask and answer each other's questions... click here to learn more about this $50 million purchase...

Do you feel that Internet marketing, and in particular SEO is beyond your budget?

I propose that there is a strong consensus among business owners that Internet marketing is essential to growth. In fact for some it may be essential for business survival. There is a difference between knowing that something is needed, and knowing what is best for their business, in their industry. 

A key Internet marketing tool that can benefit almost any business is SEO. SEO stands for Search Engine Optimization. It primarily relates to being discovered in the organic section of a search results page. See below for an example.

Business owners have a better understanding of the process and implementation of SEO today than even a few years ago. Thankfully we are past the period in time where business owners thought what we did was associated with some sort of voodoo ritual.

The key to being able to deploy this type of work for small to medium sized businesses, (SEO), is often contingent on whether it fits into their marketing budget. Despite the fact that well performed Internet marketing is a revenue generator, many business owners still approach this form of marketing from the perspective that this is an expense. Fair enough. I can go with that up to a point.

Search Engine Optimization can be affordable. With the right research, the right approach, and the right implementation, it is possible to turn the corner on profitability on any sized plan.

If you started reading this with the impression that SEO was beyond your budget as a small or medium sized business, I want you to “refresh” your thinking. Contact us through our form, or pick up the phone and give us a call. I believe we can apply our “voodoo” on your behalf at a cost that you can believe in.

Have you ever put much thought to the importance of correct selecting the keywords or phrases that are used to promote your business online?

You might be in one of three camps:

1. Huh, what dat?
2. Well, we kind of think we know what words or phrases we’re using to promote ourselves.
3. We have all the fancy tools, or we partner with an SEO team to help us with that.

Whatever your response, I think you will get some value from reading a new article on the topic. 

The Importance Of Choosing The Correct SEO Keywords 

Let me know if the article helps to put you on the right path. We love feedback!

I’ve been reminded this past week of how important organic SEO, (search engine optimization), is to a marketing plan, whether for a business, church, or non-profit. Most organizations want to be found by those needing their product or service.

If the purpose of marketing is to be found by those needing what you have, or what you do, then the first commandment of that process is to do it at the lowest possible investment that will get the job done.

This is where organic SEO can give you the advantage. Unlike PPC, or paid search marketing, where you pay an amount to a search engine for each instance where a person clicks on the link of your ad to be directed into your site, organic SEO positions you in an area where it does not cost you anything to receive a click into your site.

Organic SEO is so important to your business. It is hard to overstate that fact. I encourage you to learn more about why organic SEO is so vital.

An interesting trend in search has been slowly appearing that seems to minimize organic search listings in Google. It is happening most often, from my observations, with local geographical searches.

The Sponsored Links along the right hand side have not changed, but the Sponsored Links at the top have expanded.

This drops the Google Local ads lower on the left hand side to the point where only the first two organic listings appear above the fold.

It is only a guess at this point as to whether this will be a pervasive trend. As any other publicaly traded company, Google will continue to figure out ways to capitalize on increasing revenue.

As Search Engine Optimizers, it will become even more critical to place our clients very high in organic search in order to be found above the fold. As a business owner, having a balanced approach that utilizes Paid Search, Google Local, AND Search