Search Engine Ranking Optimization and Online Marketing are not mutually exclusive. The two must be blended to generate revenue.

How would you evaluate your level of understand regarding converting your targeted Internet traffic after acquiring it?

Do you genuinely believe that your web pages should, and must produce sales for you initiatives to be successful?And if so, then how are they (web pages) going to produce this? What is the strategy or sales-funnel look like?

Online marketing in many respects is just like real world marketing and advertising, with the primary difference being you don't need to coerce people to buy your product. Hopefully that is not a new concept to many of you.

A good marketer will supply a qualified and legitimate need to the marketplace. Have you identified the needs of your prospective clients? Does your web copy address those needs?

Only weak salesmen resort to attempting to convince people that their item is a true need or is in demand from customers. The same is true of your online business presence. If you have to convince, you have already lost.

If your company is "leaving money on the table" in either area, we would love to help you figure out why, and then remediate the issues.

Playing "hide and seek" is a great kids game, but it is never what you want to do with your business. Being found by those who need your products or services is fundamental in business. The number one tool that people use to find those products and services is the Internet.

When a consumer or business professional types a phrase in the Google search box that is applicable to your products or services, does one of your web pages appear in the top ten listings? If not, what businesses are getting that lead if not yours?

Being found is the first step towards growing your business.

Being found on the first page of a Google, Yahoo, or Bing search results page gives you the best chance of being found by people who need “your stuff”.

The phrases at the bottom of this article are just a few that our clients are being found on. You might want to start thinking about what you want as first page search results. We would like to help you starting getting more leads, phone calls, and or sales.

Quit playing hide and seek, and shout the merits of your business from the roof-top to as many as you can. They need what you have. Let them know you are there for them.

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Wow, can I ever write this from my own experience today.

Do you remember the expression, "The good things in life are the worst enemy of the best things?" This is so important in the way we use our time as business owners.

Time is a commodity that we have a fixed amount of each day. There are pressures related to your time. How many times have we used the phrase, "If I only have a few extra hours in the day." Unfortunately we don't get any extra hours when we ask.

Have you ever stopped to write down all the good things you are doing and then determined whether those good, mostly immediate, things that need attention are keeping you away from the most critical things you need to do to be successful in your business or career? I never cease to be surprised when I go through that type of exercise.

One of the hardest "good" time wasters to "unhook" from is email. Do you absolutely have to know about, and respond to email the moment it hits your inbox? May a small pox fall upon the creators of iPhone and Blackberry. You might consider checking your email before you get your day started and then don't check again until noon. Try it. You'll be amazed in this step alone how much more productive you become. Then check it after 4:00 PM.

Have you heard of the concept of "benign neglect?" Each day, (or the night before), we need to determine what is absolutely the most important things to accomplish in the time that you have available to you. Anything that doesn't fit in that plan has to be gently sacrificed to the "gods of maybe tomorrow." How else are you going to get it all done? If you spend time on the immediate and easy, you will always fail to accomplish the critical.

Hopefully you are renewed in your resolve to tackle the really important issues and tasks that will help you achieve your goals of revenue generation and return on investment. Here is to all our our success!

Every business is trying to make each marketing dollar count. Most companies do not want to commit a large investment of dollars into a new marketing campaign until they are convinced that the campaign is going to provide a decent ROI (Return on Investment).

Can you really blame business owners for adapting this philosophy, especially in an economy like this?

Let's face it. Not every marketing tactic is going to work the same for every company, even in the same industry. Your goals for marketing could be quite a bit different than the guy down the road. As a result, you may find out that Plan A isn't working well, and you need to adjust your strategy to Plan B. It is easier to do that if you are working with someone who is Micro-Testing. In essence, coming up with a measured strategy, implementing that strategy and testing to see how it performs before committing additional resources to expand its reach.

Maximizing your marketing dollars is the goal. Testing, testing, testing is absolutely essential for success, and the only way to know how effective marketing is going to perform for you is to get out there and Micro-Test.

I’ve been working a good portion of the day with a troubleshooting team from a very large, global company. The goal is to figure out why a handful of users cannot access a website. The numbers of user is minute comparatively speaking, but since one of them is me, it has become a very important issue in my eyes.

One of the characteristics of those working this issue has been a “dogged” determination to discover why a successful outcome is not being experienced. They are not satisfied with “good enough”, but rather they are going to stick with it until I, and others experience full benefit.

This is how our WSI Webpro team works to tweak and modify marketing campaigns on behalf of our clients. Even though the troubleshooting team from the huge company have not resolved the issue yet, I am content in the knowledge that they won’t stop until they have the answers.

I’ve been impatient today. I have a tendency to be that way. But my impatience is not going to bring about a resolution any quicker than when it will naturally happen. I hate learning these lessons over and over again.

How about you? Are you demonstrating the patience and cooperative spirit needed to make your marketing endeavors a success? Your campaigns may or may not be functioning on all eight cylinders at this very moment, but do you have the patience to do the testing and tweaking to make them more successful?

The end goal is for me to be able to access a specific web server half a country away. The end goal for your marketing is to make a good return on investment.

May we both reach our goals.

 

1) Lack of Systematic Approach

Best practices and experience matters. Replicating results requires having put a system in place that will behave and perform as expected. The right procedure will make the tweaking required for each campaign speedy and require fewer iterations to dial it in.

2) Wrong Market Focus

Choosing the wrong market is one of the primary reasons for a lack of results. Make sure you work with someone who can identify your target demographics, and who performs the kind of keyword research that finds the "windows of opportunity".

3) Poor Design Quality of your System

The first thing to look for is a system. The second, even more important criteria is that the system be designed appropriately. Is the blend of marketing tools appropriate? Is micro-testing being conducted to protect your investment during the testing stage?

4) Lack of Frequency of Contact

Multiple touches are invariably required to achieve the highest conversion rate. Does the system have built in tools to put those additional touches on the prospect? What happens after the lead is received?

Not every marketing endeavor delivers a good ROI (Return on Investment). Improve your odds of getting right by avoiding these four marketing killers.

I was reading a Dave Ramsey book and I came across the statement, “Even a turkey can fly in a tornado.” He likened it to people doing all kinds of crazy things with money when the economy was good, but not realizing that they were being unwise and risk taking with their money.

Your marketing plan has to work in a good or bad economy to be sound. That got me to thinking about how we business owners handle our “marketing money” in both types of economies.

I have seen money spent on some pretty crazy stuff. Expensive marketing endeavors that you can't even track to see if it is successful outside of the cash register ringing. And even then you don't know the source of the revenue.

The highest priority KPI (Key Performance Indicator) for marketing is ROI (Return on Investment). If you put $5.00 in to marketing, you want to earn $20.00 in return. That is a great goal. Just like your retirement planning, you want to make a sound marketing investment.

Let me quote Dave a bit further in his book, “Just because you see a turkey flying in a tornado doesn't mean turkeys can fly.” Making wise marketing choices can keep you firmly grounded in the good as well as the bad times.

We are privileged to have Marvin Himel in our office today. Marvin is a phenomenal sales trainer whom we met about 3 1/2 years ago, at the very outset of our starting our WSI business.

You can find out more about Marvin at The Tiger Quest, or his own website at Marvin Himel.

Marvin is conducting one of his "Virtual Training Webinars" as I am writing this. It is awesome to have a front seat to this type of event.

Marvin Himel has over 30 years experience in sales and sales training. I highly recommend Marvin to work with the sales team for your company.

Understanding the different message types for the four social media portals that we are reviewing will help you target the right demographic, as well as the most appropriate delivery of your message for each portal.

Here are some basic characteristics of Twitter, LinkenIn, Facebook and MySpace.

Twitter:

Twitter loves rumors and intriguing calls to action
Does not like pictures
Links in your posts will feed growth
Repeat postings are a must to be seen and heard

LinkedIn:

Loves factual content
Q&A section is a must
Used to like only I.T. people, but now enjoys variety
Likes on-to-one conversations more than broadcasting messages

Facebook:

Updates are a must
Pictures keep it happy
Video's keep it somewhat happy
Games, games, games
Does not like selling outside of it's own plugin

MySpace:

Music
The more friends you feed it the more it likes you
Loves self promotion
Flashy attracts it more than content

Of course these are generalizations, but you can begin to see where certain messages might be more applicable, and more effective as a result. Experiment a bit with your social media endeavors. Social Media marketing is new frontier in Internet marketing.

I've been wandering around the office the past couple of days with a wicked head cold. You know the feeling. It is like you have stuck your head into a fish bowl that is murky. You see everything alright, but there is a lack of clarity in what you see.

It doesn't require a head cold to create this kind of situation in our minds regarding our businesses. To borrow a military term, it is likened to "the fog of war". Being in the middle of all the tasks that pull at us on a daily basis, plus all of the non-business issues we are dealing with can put us in a situation where we are likely to make decisions without "clarity".

We cannot afford to make important decision unless we can see the issues clearly. Take some time today to retreat to a place of quiet and begin to think about what it is about being in business that you love. Begin to toss the clutter of the day-to-day behind and see once again the important issues. There is something therapeutic to this activity. Do it enough times and the important begins to bubble to the surface.

Once we pull our heads out of the fish bowl, we can see clearly enough to make the right hire, set the correct goals, and market in such a way that maximizes ROI.