Not many people realize that the highest conversion tactic of any Internet marketing tool is email marketing. Dollar for dollar, email marketing can also deliver the highest return on investment (ROI).

I run into businesses every day that have not yet considered tapping into this kind of opportunity. To be clear, I am not talking about buying or renting lists for your contacts. This is spam, and should be avoided like a plague.
Building relationships is powerful in all areas of life, and in particular it has immense power online. The ideal situation for email marketing is to work with people who have indicated that they want to receive your messages. This can take some work, but it is worth it.

Giving people information that meets their needs is one of the most critical components of email marketing. Soliciting their “opt-in” to your system is just as critical. You can contact existing clients and encourage them to enlist. You can place attractive newsletter / information signup forms on your website. You can utilize social media sites to gain followers and subscribers. Permission based email marketing is the goal. Let them signup and give them opportunity to unsubscribe if they wish.

I want to invite you to take a look at one case study that demonstrates the potential of email marketing.

- Michael