e-Commerce Best Practices - Adoption is not an Option, but a Mandate
Back in the day when e-Commerce was considered a best practice in itself, you moved up the value chain by simply adding a shopping cart to your otherwise static website. Today, with e-Commerce being a necessary component of the online retail and Internet selling space, it is not an optional add-on any longer. What’s more, you’ve got to do it right - using every best practice in the book and refining it periodically so your customers don’t abandon your shopping cart and click to your competitor in nanoseconds.If your business has an e-Commerce component and has had one for a while, it's time to take a close look at it. What worked in the 90’s could be doing more harm than good now, if it does anything at all. Simple things like missing a security certificate could endanger your prospect’s vote of confidence and hamper online conversion (sales). Not offering more than one or two payment options could dissuade customers who would then go on to the next best seller luring them with better and more options. At WSIWebPro, we urge you to view your website with a “parental eye” – just the way you adapt to your child’s changing needs and provide for the full range from baby blankets to denims to PlayStations and Zunes.
Take a look at the graph below to see where e-Commerce is headed worldwide.
Gen Y has an Ego, a Passion for Novelty and a Need for Speed
Dr. Brad Sago, renowned expert in marketing trends and generational issues predicts in his ongoing research study, The Online Shopping Psychology and Expectations of Millennials, that the high school graduating class of 2009 is projected to be the largest in US history. There will be a 9% rise in the number of 18 to 24 year-olds from 2002 to 2012, reaching 30.5 million. Already their consumer expectations online are the major driving force of the Internet. Can your business afford not to please them?So what might it take to keep them happy? According to Forrester Research, it takes immediacy, Gen Y literacy, individualism, and social interactivity. How quickly, accurately, imaginatively and engagingly you can get Gen Yers to be involved in the online experience you offer, can make or break the chances of your conversions. The graph below shows what enhancements online retailers plan to make to their websites to scale up customer engagement.
e-Commerce for the Wired World is all about Engagement
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