Landing PaLanding Page Rocket your conversionsges are really the Launching Pages

Landing Pages launch your visitors into a specific area of your online business. Marking the point of entry into your site, a landing page focuses on the conversion goal most likely to compel its audience into the desired action. How soon a visitor clicks away from a landing page, or what is referred to as the bounce rate can tell you a lot about whether or not your site is meeting the objectives you have in mind.  Bounce rate is a visitor landing on a page and clicking off before viewing another page.  This is a good way to understand if your landing page is relivant for what people where searching for.

Remember, though, that a bounce rate is not always a negative and can actually be good if the next step is the one that drives the profits. So if your product description page has a high bounce rate but visitors are leaving the page to go to your shopping cart and make a purchase, that’s great. Site analytics reveal a lot, the key is to understand the data and implement the right strategies that will make every page on your site function like a landing, oops, launching page! An Internet Marketing Analysis by WSIWebPro can help you understand visitor traffic and behavior to set you on the right online conversion path.

Call now to make an appointment or send us your information online and we’ll get in touch!

How can your business use and benefit from Landing Pages?

  • Drive qualified traffic from your PPC campaign to a custom landing page – helps you track your campaign ROI and carefully monitor conversions.
  • Build higher volumes of traffic from your SEO program as search engine visitors come straight to a landing page with a clear call to action – no more losing out prospects and customers who click away from your home page not knowing what to do next or where to find what they are looking for.
  • Increase the percentage of conversion events and successes – landing pages have a well defined conversion goal and very clear call to action. Overall, a website may also seek to inform, educate and entertain, but a landing page, clearly encourages visitors to take the desired action, i.e. convert.
  • Speak directly to a category of your target audience – an objective that a website cannot often do full justice to. A custom designed landing page is created for a specific type of prospect or customer and can speak directly to that audience without any dilution of messaging. A website usually must cater to many different types of audiences rather than speak only about a particular product or service.
  • Helps you test with A/B or split testing and multivariate testing for your pay-per-click and other online advertising or promotional strategies – the flexibility to change or redesign landing pages based on conversion tracking results can yield better long term profits and ROI.
  • Test launching a product or service is easier with a landing page – you have the ability to test the waters with a landing page designed for a select segment of your audience before you open up to the entire marketplace.

Call now at 636.244.0565 or send an email to info@wsiwebpro.com to launch your business on the flight to Internet marketing success.

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