There are many advantages to building news stories and just one of those advantages is that search engines treat news as syndicated content. Search engines do not treat news as "duplicate content" because news is meant to be duplicated through syndication. This is great news for link building.

The search engines do understand syndication (especially when it comes to real news.)

News is 100% white hat, regardless of how many news sites or feeds or Web pages that a story gets published on. In some case, when you get a news story published, it will get picked up by hundreds of other media outlets too.

But remember the old rule about everything in moderation when link building?

You always want to build links slowly and in a natural way (which is true for most aspects of SEO or increasing your pages visibility in search rankings.)

But when it come to working with news stories, you have a huge advantage that allows you to get hundreds or even thousands of good links, within only hours (and with no danger of penalty.) This is because news is meant to be syndicated.

Having several hundred media sites feed your news stories out to editors and publishers can result in huge traffic spikes as well as increased link reputation that will never be penalized, assuming you are doing things the right way.

News is something that is always changing. It's always fresh. Sometimes, for example you'll see on Google news that a story was just published 5 minutes ago or another story published 12 minutes ago etc. Then if you look further in the results, you see additional links that may say 125 new articles (on that same topic) or maybe 770 more articles on the other topic.

If content published in more than Web site is considered "duplicate content" here is an above board way that is fairly easy to build effective links, without the the stress. Learn how to write and publish news and you have a huge advantage.

Remember, this is not just about writing any type of content.

It needs to be considered either real world hard news or else valuable newsworthy content. There are many different ways to put your news content out to editors that are free. There are some paid services that are well worth the investment too.

Remember that once a story gets published somewhere, that link back to your Web site can be priceless. In some cases, even once the traffic spike dies down, you will still have your press release showing up in search engine results even years later.

Some publications may send your story out to to their subscribers and if your news story is popular, it can spread extremely quickly all across the Internet. Consider the impact of your story going out to even just one source that may have 200,000 to 500,000 subscribers.

There are many other strategies for link building, and to build powerful link reputation, without the stress too, this is only just one way that works extremely well.

Do you want to learn more? Drop by the SEO Workshop Resource Center for instructional Webinars on the topic of working with SEO and press releases.