Paid Search Marketing for Business Growth
It costs money to advertise, right? Wrong. It only costs money (and not a lot too) if a prospect clicks on your advertisement. It’s true; we’re talking about the Internet era, the regime of Search Engines, the world of Internet marketing. Online advertising goes beyond website banners and classified listings. You can explore the realm of Paid Search Marketing, also known as Pay-per-Click (PPC) advertising, with the smallest budget driving dramatic results. A MarketingSherpa survey at the start of 2009 quoted 51% respondents voting that PPC offered the greatest ROI from among a variety of online marketing techniques. Considering that ROI is a measure of ad spend versus customer conversion, there’s no reason why your business shouldn’t use Paid Search to get high quality traffic to your website or landing page and convert more customers online.
Why Climb the Ladder When You can Race to the Top?
Every business wants their website to be at the top of the search engine listings on Google, Yahoo! and others. The natural or organic process to get there is a fairly long, time consuming and complex one, albeit very desirable. While you climb the rungs to get there, a faster, easier and inexpensive way to catch your customer’s attention is through the sponsored links or paid listings that appear on the right hand side and even at the top of organic listings on a search page. Your attention grabbing online ad can pop up when potential customers are searching for the product or service you provide, and draw quality traffic to your site. You only pay (and we are talking in cents here) if someone actually clicks on your pay-per-click ad; you don’t pay each time your ad appears. A great way to promote your business without burning up your limited budget!PPC is Like Target Practice – You Can’t Just Shoot in the Dark!
As opposed to banner ads, classified listings and of course, offline advertising media, paid search is about targeting the right prospects; the ones that will proceed to the desired buying action. You could try rolling out a Pay-per-Click campaign yourself, it really isn’t rocket science. But be aware that you could burn up your entire ad budget in a few hours if you don’t efficiently and effectively manage the campaign. If you are selling “golf equipment” in Missouri and your PPC ad shows up each time an online user is searching for “turf maintenance”, your ad may still get a lot of clicks, but no one will buy.At WSIWebPro, we are trained and experienced in handling every aspect of your Paid Search Marketing campaign. From keyword research to bid management on premier online advertising vehicles like Google Adwords, Yahoo! Search Marketing and Microsoft adCenter, ad result testing, Web analytics and conversion monitoring, we’ll make sure your ad dollars, oops, cents are well spent and drive quality results!
Recession is everywhere, but competition hasn’t faded. In fact, it has become much fierce. You want to ensure that every penny spent online brings new customers to your door. Call me at 636.244.0565 or fill out our contact form and we can design and implement a killer PPC campaign for your business.
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